At Jacobs the Jewellers, be confident that jewellery is in our DNA. Since 1948 we’ve been hand picking the best jewellery to bring to Reading and the area, enjoying every minute of it. Our peers in the jewellery industry have voted us one of the UK’s top 100 Inspiring Independent Jewellery Shops in 2012-2021 inclusive: a key factor in this is our eye for great jewellery. Simply put, we select premium quality jewellery & watch ranges that put together discerning customers simply can’t find in other jewellery shops. Not to mention our bespoke design or remodelling service offering 100% flexibility. And don't forget our Birthstone jewellery buying guide, as well as our Anniversary guide to help you find your inspiration. 


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As independent jewellers with over 70 years' experience, we're expert at being able to guide you through choosing your jewellery and indeed jeweller!  We can help you with all aspects to consider when selecting luxury jewellery from our hand picked range.

Bespoke Services

  • What style will suit the wearer
  • Aspects of durability of jewellery gemstones and styles to consider
  • Great ideas for birthstones or traditional anniversary gemstones
  • Differences between gemstones or types of metal to consider
  • Selecting gold or platinum
  • Ongoing care advice for jewellery
  • Personalisation or engraving options for jewellery
  • The history and stories behind our range

We're also able to access a wider selection of jewellery than were have in store at the time for you to view before making your mind up owing to our long and positive relationships with our luxury jewellery makers.

You can also readsome of the features in our BLOG, we often have articles relevant to jewellery choices and ownership. Similarly, our Academy has several bite size articles relating to watches: general learning, their care, aftercare and all sorts of other useful watch related information! You can also subscribe to our mailing list, a monthly eNews letter which often contains the latest launches, news, views and more. You can opt out at any time. 

 If you'd love us to help you choose a special item of jewellery but can't make it in during ordinary opening hours, then fear not because Jacobs offers a concierge level service to help you in just this situation.

As a long established and trusted Berkshire jewellers, drop us a line or call us and one of our expert team will take your brief and suggest options based on your unique needs. A named and dedicated member of the team will email pictures of items that suit quickly and efficiently, working with you to refine the selection leading to us finding the best piece of jewellery or watch for you. You can depend on us to help quickly, courteously and helpfully. 

At Jacobs, we love important occasions: stunning engagement rings, carefully considered anniversary gifts, birthday presents sure to bring a smile to a delighted face or simply ‘just because’. Bridal jewellery is of course an expertise and we’re delighted to help couples choose their own personal wedding rings. Very often we help brides design the perfect wedding band to complement a tricky heirloom engagement ring, contact  us for more information on this service. All our wedding bands prices include engraving of a date and initials, size permitting allowing to make your Jacobs ring 100% unique to you.

We make many of our jewellery pieces entirely in house, the perfect example being feature jewellery pieces in our range of engagement rings. We work with some of the best jewellery designers in the industry and across the globe to bring exciting rings, pendants, necklaces, bracelets, bangles and earrings from brands such as Gianfranco Bigli, Mikimoto pearls, Hulchi Belluni, Georg Jensen,  Shaun Leane, and FOPE. We also carry our own Jacobs the Jewellers range including diamond, sapphire, ruby, emerald, tanzanite, topaz, citrine, rubellite, morganite, aquamarine pieces. We can also source more unusual gemstones to your individual request. 

From traditional diamond classics to fashionable modern coloured gemstones, new or second hand, we can and want to help. If you’re shopping for inspiration or for the person who ‘has everything’ we’re confident you’ll find the perfect match at Jacobs’ jewellery shop.

All of our staff are fully trained and many have National Association of Jewellers’ accreditations and qualifications so you can be confident you’ll receive good advice alongside your purchase. Many of our customers’ families have been trusting Jacobs the Jewellers shop for three generations and we work our utmost to maintain these and forge new relationships over the years. For added peace of mind, we are members of the Company of Master Jewellers, a long established UK jewellery collective. 

Around your jewellery purchases, we also offer a full range of services and many of these are in house at our Reading jewellery shop to customers in Reading, Bracknell, Wokingham, Henley on Thames, Maidenhead, Hook, Ascot and Wallingford in the United Kingdom. To find out more about our services, visit our ‘Contact’ page or call us at 0118 959 0790

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