As a well-known jeweller in Reading, we at Jacobs pride ourselves in providing only products of the highest quality from top brands as well as our own in-house collection. Our shop continues to delight customers in search of the finest bespoke and fashion jewellery as well as luxury timepieces from beloved brands such as TAG Heuer.

The iconic watch manufacturing company was established in 1860 as Uhrenmanufaktur Heuer AG by Edouard Heuer, who was just 20 years old at the time. Throughout the years, the company has weathered many changes and has continuously shaped the watchmaking industry through its revolutionary contributions like the oscillating pinion, patented in 1887.

Heuer carved a reputation for manufacturing timekeeping instruments and clocks for cars, planes, and boats, particularly in the early 20th century. The brand is best known, however, for crafting high-precision chronograph timepieces and luxury high-speed sports watches.

Under the name TAG Heuer, the brand quickly rose in popularity, making a name for itself through its quality chronographs and watches. Many of its famous watches like the Carrera, Grand Carrera, Link, Calibre, Aquaracer, Formula One, and Monaco set the bar for coveted timepieces. Most of these lines are considered must-haves to this day, having gone through several re-imaginings to evolve with the times.

TAG Heuer makes luxury watches for men and women alike, and is closely associated with famous athletes in basketball, football, baseball, and extreme water sports. Every one of their watches is engineered with elegance, accuracy, and enduring beauty in mind. These qualities make the brand so popular amongst the watch collector and jeweller crowds in Reading and Berkshire—or anywhere else in the world, for that matter.

As the world’s fourth largest producer of luxury watches, TAG Heuer lists noteworthy figures like Fernando Alonso, Cameron Diaz, Leonardo DiCaprio, Juan Manuel Fangio, Lewis Hamilton, Brad Pitt, Critstiano Ronaldo, Ayrton Senna, Maria Sharapova Uma Thurman, and Tiger Woods as its brand ambassadors.

Jacobs is proud to be a certified TAG Heuer dealer. We carry some of their most popular models and collections, seen here. For over 65 years, we have maintained our reputation as the leading independent jewellery and watch shop in the Reading and Berkshire area. As a testament to the level of service and the quality of products we offer, Jacobs has been voted as one of UK’s top 50 Inspiring Independent Jewellery Shops from 2012 to 2014. We have also been honoured with an award from the 2013 Reading Retail Awards as the best independent retailer.