The business scooped the 2017 ‘Business in Action’ Award for Reading businesses with fewer than 50 employees. The award is in recognition of the outstanding contribution and fundraising Jacobs the Jewellers has carried out in the Reading community over the years. The 3rd generation family business was anonymously nominated with the final decision being made by a panel of independent judges.


 Jacobs the Jewellers is a ‘Pride of Reading’ Winner (From Get Reading Images)

PRIDE OF READING JEWELLERY SHOP. Adam Jacobs (second from the left) together with Adrienne and Ian of Jacobs the Jewellers received the Business in Action (small business) award from Chris Tarrant (back at the right) for the 2017 Pride of Reading awards last 03 November 2017. (Image from Get Reading)


The King Street central Reading business has a fine track record of fundraising over many years, supporting local charities such as The Royal Berkshire Hospital, Launchpad, Rotary, Finchies and Reading Voluntary Action.


On top of this co-owner, Adam Jacobs has ensured Reading prospers through previously chairing the Business Improvement District, and now Reading UK; the economic development company for the town, as well as being on the Reading Chamber of Commerce Council. Adrienne Jacobs has been the Chairwoman for Thames Valley Lady Taverners for the past 10 years, raising tens of thousands of pounds for needy children in the area and husband Ian Jacobs a local magistrate and Rotarian, both remain involved in the business today. The much loved local business is also a keen supporter of local arts, supporting Reading Between the Lines Theatre Company, Reading Year of Culture 2016 and the newly established Thames Festival.


“We were completely surprised to win! We’ve been established and independent for almost 70 years with Reading being very good to us. It’s essential we put something back. All of us contribute to the community in some way, it’s part of our DNA. We’re very grateful to all our customers who have trusted us over the years and of course of our team without whom we couldn’t have the impact we do. We’re very lucky to have won a number of local and national awards for our retail skills – this one is special because it’s about our community,” said Adam Jacobs during the event. 


Hilary Scott of the Pride of Reading commented: “Jacobs the Jewellers play an important part in the business and cultural life of Reading and are very worthy winners of the Pride of Reading Business in Action Award 2017. Congratulations from all the Pride of Reading organisers.”


The Pride of Reading awards were established 14 years ago and recognise the achievements of community champions in the region. The Business in Action award was sponsored by Kyocera Document Solutions. 


Jacobs the Jewellers is a ‘Pride of Reading’ Winner


Jacobs has been part of the Reading community since 1948. And, it remains to be one of the few remaining family-owned businesses in Reading. This renowned jewellery shop in Reading offers an impressive range of exquisite jewellery, watches and various accessories. Specialising in jewellery with brilliant-cut diamonds as well as precious and coloured gemstones, Jacobs also offers designer watches such as Cartier, Jensen, Bremont, and Tag Heuer.


Jacobs’ main objective is to provide finest signature pieces of jewellery designs and make up services. They also offer bespoke jewellery designs as well as second-hand jewellery pieces.


Jacobs the Jewellers also plays an important part in the business and cultural life in Reading. This is one of their ways to celebrate its 70 years in the Reading business. This trusted Reading jewellery shop has become increasingly involved with Reading UK Community Interest Company (CIC) for the past few decades. Its vision is to boost local businesses and improve the reputation of Reading at all levels.


In fact, Jacobs is amongst the businesses involved in Reading’s Year of the Culture 2016. Its main ambition is to shed a light on the town of Reading and creating a strong identity in arts, culture and heritage.


Moreover, Jacobs also hosted a Young Designer Competition in October 2017. This is part of the Open for Arts Festival organised by Reading Jelly. According to its CO-Owner, Adam Jacobs, the competition is to encourage young people to develop their craftsmanship in making jewellery. He added that this competition can bring in interests to their customers in Reading. And likewise, it will show the crafts on what’s behind the Jacobs jewellery. This only means that local businesses, like Jacobs the Jewellers, also supports young local jewellers in Reading.


About Jacobs the Jewellers


Jacobs was established in 1948 by Douglas and Jean Jacobs. It is located at the King’s Road in Reading initially selling a hand-picked selection second-hand jewellery.


After 15 years, this family-run business continued to develop with their son Ian taking over in 1966. In 2003, Adrienne, Ian’s wife, together with their son Adam, continue to look after the business.


Today, Adam continually takes over the family tradition for existing Jacobs customers. Their business provides a variety of custom-made silver and jewellery. From wedding bands to engagement rings, every piece is handcrafted to meet every client’s requirements.


Jacobs has been listed as one of the most sought-after independent jewellers in Reading. This trusted Reading jeweller has also won many awards including 2015 UK Retailer of the Year at the National Association of Jewellers Awards.


For press enquiries/interviews please contact:


Adam Jacobs, Co-owner

Jacobs the Jewellers

25, King St | Reading | 011 8 959 0790 |