With a long history, Tag Heuer is one of the most recognised brands of watches to date. Tag Heuer is a well-known icon celebrated all over the world and a shining example of quality Swiss watchmaking. Jacobs the Jewellers in Reading and Berkshire is honoured to be one of the few authorised agents for Tag Heuer as the renowned brand continues to make history with every milestone reached.

Tag Heuer’s journey started more than 150 years ago, in the year 1860 when Edouard Heuer opened a small workshop in the remote mountain village of Saint Imier. Edouard Heuer is the first pioneer of  Tag Heuer’s proud history. Through the years, Tag Heuer had a hand in many innovations in watchmaking technology. Amongst the most notable are the invention of the oscillating pinion, the Time of Trip patent, the first 12-hour dashboard chronograph for vehicles and aircrafts, and the first stopwatch accurate to 1/1000th of a second. These inventions shaped today’s industry and are still in use.

Tag Heuer released some of the most popular watches like the Carrera that was inspired by the legendary Carrera Panamericana Mexico Road Race and was the first chronograph specifically designed for professional drivers. Another notable Tag Heuer watch is the Monaco which was featured on the classic race film, Le Mans. Famous actor and star of the film, Steve McQueen himself sported the first square-cased automatic chronograph. Recently, Tag Heuer has launched the Monaco V4 in 2004 and the Mikrogirder in 2012, proving that the brand’s distinctive style is relevant even by today’s standards.

Being the world’s fourth largest luxury watch brand has made Tag Heuer a hot commodity amongst famous personalities. Some of the brand’s ambassadors include Chris Hemsworth, Martin Garrix, Jessica Korda, Ayrton Senna, Li Yifeng, Cristiano Ronaldo, Maria Sharapova, Cara Delevigne, Jeremy Lin, David Guetta and Kei Nishikori.

Award-Winning Independent Jewellers in Reading

Jacobs the Jewellers is an award winning, family-run luxury independent jeweller in Reading and Berkshire. The company was established over 65 years ago and has been one of the trusted businesses in the area. We specialise in diamond, precious and coloured gemstone jewellery as well as prestigious watch and jewellery brands. Jacobs also offers services like watch and jewellery repairs, valuations, engraving and more.