Award winning Jacobs the Jewellers was 70 years old in 2018. Entirely in keeping with a family business holding the Reading community at its heart, Jacobs celebrated its anniversary with the ambitious goal of raising £70,000 for the Royal Berkshire Hospital Charity in the 70th anniversary of the founding of the NHS. Throughout the anniversary year, a number of events and initiatives took place to raise funds for the much-loved local NHS Trust.
We raised £93,588.94!
Events wise, a team of “Jacobs Jumpers” skydived on April 22nd, video here; there's a soapbox derby at Engelfield House on September 8th, a golf day was held on Friday 14th September at Sonning Golf Club and the program included a gala luxury black tie dinner on October the 6th.
Initiatives running in parallel included every 2018 purchase completed being entered into a prize draw to win a 0.70ct diamond 18ct white gold pendant, worth over £4000. We presented the lucky winner their prize in January.
Furthermore, special 70th anniversary raffle tickets were available to buy in store to win prizes, drawn each quarter. The prizes were a unique mix from Jacobs own watch, jewellery and gift partners, as well as local businesses – proceeds going to the Royal Berkshire Hospital Charity.
In an innovative final initiative, Jacobs in house designers and goldsmiths designed and made 7 unique jewellery pieces, designed in the style of a specific jewellery design era such as Art Deco or Victoriana. These 7 designs, ranging from £500 to £10,000, were created and sold during the course of 2018 with a percentage donated towards the charity - only a few remain for sale. Click here to see the range.